Paula DiDonato is the owner of NextGen Leadership Group, a consulting firm specializing in marketing and business strategy.
Specific areas of knowledge and expertise include:
Consumer Marketing
Financial Services Product Development
Small Business Marketing and Product Development
Marketing Capabilities
Competitive Landscape Analysis
Business Development
Customer Acquisition and Loyalty Strategies
Marketing Campaign Management and Execution
Affluent Consumer Product and Marketing Strategies
Small Business Segment Knowledge and Product Development
Interactive Strategy and Execution
Project Management
